Rough Country

Born and Built in the USA

Yes, Rough Country is proudly American-born and based. Built on a foundation of American values and headquartered in Dyersburg Tennessee. Their products are designed, engineered, tested, and assembled in the USA. They are committed to delivering the quality, reliability, and performance American drivers expect, whether you’re hitting the pavement or heading off the grid. While some materials are sourced globally, their foundation, focus, and operations remain right here at home.

OFF-ROAD HISTORY

Their story began in 1975 as a shock absorber manufacture. Over the years, they have become one of the most trusted names in the off-road industry. Offering a wide range of products, including lift kits, bumpers, running boards, tonneau covers, winches, light kits, and more. But it doesn't end there; they also cater to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.

DH Automotive is an authorized dealer and installer of Rough Country products.